Start Your SAGA Brand

The Relentlessly Helpful Guide for Total Beginners & Visionary Founders to Build a Brand with No Permission, No Budget, and No Limits—in Just 100 Days.

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How do you start a brand with no budget, no audience, and no credibility? Just an idea and the drive to make it real? This book is a field-tested, step-by-step plan to help college students, startup founders, and entrepreneurs build something real—fast. In just 100 days, you’ll go from idea to impact, using a framework that forces you to take action: story, action, goals, adventure. After 25 years studying and creating fiction, 10 years on thousands of marketing projects and hundreds of freelance customers, and now serving as the Marketing Director for a national nonprofit, this is Dominic de Souza’s playbook—the one he wished he had growing up. This is a survival guide for the founder, creator, or entrepreneur who refuses to wait. Every chapter is packed with step-by-step strategies, real-world examples, and built-in ChatGPT prompts to refine your ideas instantly. The only thing standing between you and a brand that demands attention is the decision to start. Start your SAGA brand now.

“Knowing how committed Dominic is to everything he does, I was more than happy to read a draft of his marketing book. I didn’t expect to get so emotionally involved!

“Not only is it packed FULL of insight and ideas for marketers at all levels and for all stages of your business, it has a personal story running through so beautifully written you can’t help but fall deeply into the pages, like you’re reading a novel. You’ll be inspired to build and develop your brand at every turn, but also recognise what an accomplished and evocative writer Dominic is, generous with his knowledge and expertise.”

Natalie Smithson

Disclaimer: I read from many sources constantly. My posts are my own working theories. I reserve the right to change my mind, remove old posts, and rewrite when I think differently. I think the mark of a smart mind is the speed at which it drops old biases in search of greater truth. Be warned, or stuff... 🙂